We’re adding a new and immersive dimension to gamer democratization with Lara Croft and the Guardian of Light. We want to bring empowerment to players by allowing them to dynamically make-over the tones of Lara's hair from traditional brunette to killer blonde as we look to move into a new space while breaking down barriers and challenging accepted convention. During a deep-dive mindshare we asked 'what would Lara do?' And we concluded..... ‘she would do blonde’. We wanted to leverage that connection with Lara and take her back to her roots - only this time her roots are butterscotch blonde.